BUSAN, SOUTH KOREA — June 2026 — Great Gums, an oral health company focused on improving gum health through proprietary bioelectric technology, has launched a limited-time retail pop-up at Lotte Department Store in Busan, South Korea.
The activation provides consumers with an opportunity to experience Great Gums products firsthand, learn about bioelectric oral care technology, and better understand the growing importance of gum health as part of overall oral wellness.
Located within one of South Korea's premier retail destinations, the pop-up serves as both a retail showcase and educational experience, allowing visitors to explore the company's products while learning about the science behind healthier gums.
"Our mission is to improve gum health through innovation, education, and science-backed technology," said Mark Goldstein, Founder and CEO of Great Gums. "This activation gives consumers the opportunity to engage directly with our products and learn more about the important role healthy gums play in overall oral health."
Advancing a New Category in Oral Care
Great Gums was founded with a simple goal: develop better tools to help people maintain healthier gums.
While many oral care products focus primarily on cleaning teeth, Great Gums focuses on supporting gum health through bioelectric technology designed to complement traditional brushing practices. The company's products are engineered to help disrupt harmful bacteria along and below the gumline, where many common oral health concerns begin.
As awareness continues to grow around the connection between oral health and overall wellness, consumers are increasingly looking for innovative solutions that go beyond traditional oral care approaches.
The Great Gums product lineup includes both powered and manual oral care solutions, offering consumers multiple ways to incorporate bioelectric technology into their daily routines.
The Importance of Gum Health
Healthy gums play a critical role in maintaining overall oral health. Yet periodontal disease remains one of the most common health conditions worldwide, affecting hundreds of millions of people and contributing to issues such as inflammation, bleeding gums, and tooth loss.
Research has increasingly highlighted the relationship between oral health and broader health outcomes, leading both consumers and healthcare professionals to place greater emphasis on preventative oral care.
Great Gums was developed around the belief that improving gum health should be a central focus of oral hygiene. By combining established brushing practices with bioelectric technology, the company aims to provide consumers with an additional tool for maintaining healthier gums and reducing harmful bacteria around the gumline.
Backed by Clinical Research
A core component of the Great Gums mission is the continued investment in scientific research and clinical validation.
Most recently, the company completed a randomized controlled clinical trial evaluating its bioelectric technology against both a manual toothbrush and a leading powered toothbrush. Conducted at Ulsan University Hospital in South Korea, the four-week study included 99 participants with mild-to-moderate gingivitis.
Participants using the Great Gums bioelectric toothbrush demonstrated significant improvements in several key measures of gum health, including:
- 50.8% improvement in gingival index
- 64.2% reduction in bleeding on probing
- 17.9% reduction in plaque accumulation
The study reflects Great Gums' commitment to supporting product innovation with clinical research and evidence-based development.
Why South Korea
South Korea is widely recognized as one of the world's most innovative markets for consumer health, beauty, and personal care products. The country's consumers have historically been early adopters of new technologies, making it an important market for companies introducing next-generation health and wellness products.
The Busan pop-up provides Great Gums with an opportunity to connect directly with consumers, gather feedback, and continue expanding awareness of bioelectric oral care technology.
By bringing the brand into a high-traffic retail environment, Great Gums is able to introduce more consumers to its products while educating visitors about the importance of maintaining healthy gums.
Building Awareness Through Education
In addition to developing oral care products, Great Gums continues to invest in consumer education surrounding gum health and preventative oral care.
The company's long-term vision is to increase awareness of the role gum health plays in overall oral wellness while providing consumers with innovative technologies designed to support better outcomes.
Retail activations such as the Lotte Department Store pop-up allow Great Gums to engage directly with consumers, answer questions about oral health, and provide hands-on demonstrations of its products and technology.
As interest in preventative health continues to grow around the world, Great Gums remains focused on combining innovation, research, and education to help consumers take a more proactive approach to oral care.
About Great Gums
Great Gums is an oral health company focused on improving gum health through proprietary bioelectric technology. The company's products are designed to help disrupt harmful bacteria along and below the gumline while supporting healthier gums through science-backed innovation. With more than 700,000 devices sold globally, Great Gums continues to advance its mission of improving oral health through research, education, and innovative oral care solutions.
To learn more about Great Gums, its bioelectric oral care technology, and ongoing clinical research initiatives, visit www.getgreatgums.com.
Editor's Note: Great Gums products have been used by more than 700,000 consumers globally. The company's bioelectric technology is designed to complement traditional brushing practices and support healthier gums through innovative oral care solutions.
